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Communications & Marketing Director

Department: Executive
Location: Little Rock, AR

The Arkansas Foodbank is the state’s largest non-governmental provider of emergency food aid. We assist people in 33 counties across central and southern Arkansas.  The Arkansas Foodbank operates as a distribution hub for over 450 partner agencies in 33 counties in central and south Arkansas. These agencies include food pantries, soup kitchens, youth programs, senior centers, schools and emergency shelters. Foodbank member agencies service approximately 62,119 meals a day—touching the lives of 280,000 individuals every year.

We are currently seeking a Communications & Marketing Director who is responsible for the development and implementation of Arkansas Foodbank’s communications strategy (internal & external) and action plans to support and drive a wide range of organizational strategies and initiatives.  Plans, directs and implements comprehensive marketing, advertising and internal communication programs, campaigns and activities; oversees management of the organizational brand; manages graphic design, publication services,  website; provides leadership to and supervises the marketing and communications function.. This includes messaging for all departments of the organization; social, digital, print and visual media communications; and development of printed material and visual branding of the organization

Position Summary:

The Communications & Marketing Director will report to the Chief Executive Officer and have the following essential duties and responsibilities:

  • Responsible for leading the development, implementation and management of the organization’s communications/marketing plan to support the Arkansas Foodbank’s strategic plan and ensuring consistency with identified key goals, objectives and outcomes. 
  • Define and evolve an effective and integrated communications strategy, including content, timing, messaging and collateral to increase activation, education, engagement.
  • Assess and create opportunities for community/media partnerships on an ongoing basis; a) communicate efforts internally and externally as appropriate; b) proactively work with the Chief Executive Officer and other department heads to maximize news opportunities. 
  • Work closely with internal departments, key stakeholders, senior executives etc. in understanding needs, opportunities, insights, feedback, etc. in the creation, development and effectiveness of marketing strategies and initiatives.
  • Shape and formalize Arkansas Foodbank messages, ensuring they are communicated appropriately internally and externally. Maintain a strong understanding of organization communication needs, including structure and audience. Determine the appropriate channel, method and distribution approach for each communication.
  • Manage eCommunication program through Constant Contact including preparing communications, updating distribution lists and coordinating needs with other departments.
  • Manage AFB social media platforms including content and strategy. 
  • Oversee the development and creation of all AF promotional and printed materials and that they are audited for consistency of message, make and implement recommendations regarding revisions and/or changes. Ensure adequate and correct information is gathered and all pieces developed within the organization are written appropriately. 
  • Liaison with external vendors to ensure a competitive, cost-efficient solution to all collateral needs, and printed material.
  • Holds primary responsibility for media, communications and public relations associated with all events including developing Media Partners.  This includes but is not limited to Empty Bowls, Summer Cereal Drive, Hunger Action Month, and KARK Telethon. Also ensuring press list is kept up-to-date.
  • Coordinate and execute member agency, client and donor interviews for use in publicity and materials on an ongoing basis, in coordination with other staff.
  • Responsible for preparing an accurate and timely annual report of the organization.
  • Create content, design and layout for multiple newsletters within the organization.
  • Create, produce and edit video content for the organization.
  • Assess Feeding America Marketing and Promotion opportunities on an ongoing basis; determine AF’s level of participation and execute as determined beneficial to local marketing and communication goals. 
  • Work with AF Chief Executive Officer and Department Heads on advocacy efforts in terms of media and messaging both at a local effort and coordinate with state entity (Arkansas Hunger Relief Alliance) and national level (Feeding America).
  • Oversee the budget, maintenance, and marketing of the gift shop.
  • Ensure content, branding and design for the Arkansas Foodbank website is development and uploaded.
  • Develop dashboards and measurement reports for regular updates on effectiveness for key internal stakeholders. 
  • Position requires regular in-state travel by vehicle.  Must have a valid state driver’s license, a safe driving record. 
  • Effectively manage personnel issues such as the recruitment, training, and discipline of staff.
    • Develop team to solve day-to-day operational issues and reach short- and long-term performance goals.
    • Empower direct reports to make their own decisions.
    • Establish clear performance and behavioral expectations for all employees

Education and/or Experience:

The candidate or employee should have the equivalent of a Bachelor’s Degree from a college or university accredited by an organization recognized by the Council for Higher Education Accreditation (CHEA) preferably in Communications, Journalism, Marketing or related field and four (4) years of relevant work experience in Communications, Journalism or Marketing  and one (1) year of supervisory experience.  
The following are acceptable to substitute for the Bachelor’s degree experience requirements:

  • Associates Degree from a college or university accredited by an organization recognized by the Council for Higher Education Accreditation (CHEA) preferably in Communications, Journalism, Marketing, or related field and six (6) years of  relevant work experience in Communications, Journalism, or Marketing related field and one (1) year of supervisory experience.  
  • High School Diploma or GED and eight (8) years of relevant work experience Communications, Journalism, or Marketing and one (1) year of supervisory experience

Knowledge, Skills, Abilities and Other Characteristics: 

  • Outstanding communication and presentation skills, both written and verbal.  Strong writing and story-telling skills, editorial judgment.
  • Ability to lead cross-functional initiatives and projects in a deadline driven environment.
  • Ability to distill complex and sometimes voluminous content into clear, concise, and engaging communications.
  • Ability to work effectively in the face of ambiguity, shifting priorities, and rapid change.
  • Capacity to rapidly identify issues, communicate immediately and effectively, and work to resolution.
  • Significant media relations expertise.
  • Ability to drive both strategy and tactical execution, in highly visible role.
  • Ability to work irregular hours, including nights & weekends.
  • Ability to travel up to 50% of work schedule.
  • Ability to communicate effectively, oral and written format.
  • Current, valid Arkansas driver’s license and proof of insurance.

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